- Analysis of client's strengths and marketing direction
- Creation of underlying messages
- Tactics to gain media attention
 

- Ongoing media outreach
- Pitching feature story ideas
- Follow-up calls to select editors
- Research interview opportunities
- Establish clients as leaders in their respective industries
 

- Research background information
- Fact checking
- Deploy releases to carefully selected databases
 

- Select media invitees
- Handle invitations and RSVPs
- Book venues
- Prepare presskits for attending media
- On-site event management
- Draft speaker's remarks
 

- Facilitate and coordinate travel arrangements
- Select qualified journalists who have story assignments
- Organize and plan press trips for small groups of
  journalists
 

- Arrange series of meetings for client with specific print,
  online and/or or broadcast journalists in selected cities
- Plan the tour and accompany the client throughout
 

- Create messaging
- Map out launch strategy to generate buzz
- Track campaign status
 

- Develop contests, sweepstakes and other types of
  promotions aimed at customers
- Deliver opportunities for hi-profile consumer exposure
  through participation in sweepstakes
- Create exciting promotions sponsored by movie
  distributors, media companies, and retail chains
 

- Promote corporate responsibility/citizenship
- Create goodwill in community
- Leverage community support to strengthen clients’
  credibility
 

- Provides press materials for reporters and other
  journalists covering trade shows
- Assist in setting up on-site press interviews with
  attending company executives
- Arrange media and/or customer receptions during
  shows
 

- Assist with planning of cocktail receptions, dinners,
  award ceremonies, other special events
- Create event themes, invitations, venue and menu
  selection
- Book guest speakers and/or presenters
- Offer speechwriting assistance
- Help select attendee gifts
 

- Write by-lined articles, newsletters, advertorials,
  letters to the editor, sales letters
- Design and write collateral pieces
 

- Offer professionally conducted training sessions
  for company spokespersons
- Help improve skills in conducting telephone,
  one-on-one and broadcast media interviews
 

- Preparation of speeches
- Provide professional “Podium Power” training for
  speaking to live audiences