HAPR makes Christie “A Shining Star”
in the media
As a client of more than 15 years, Christie, a leading provider of visual display technologies, exemplifies the exceptionally successful relationships Herman & Almonte Public Relations develops with its clients. As their agency of record for North America, HAPR has become an integral part of Christie’s expansion into the global marketplace, where they are a dominant force in digital cinema and visual display solutions.
When Christie became the first manufacturer in the world to bring laser digital projection to a commercial movie house through its demo of “G.I. Joe: Retaliation” at California’s AMC Theaters, HAPR helped generate more than 100 press clippings in prestigious and influential publications such as Variety, The Hollywood Reporter, The Los Angeles Daily News, L.A Biz Journal, Studio Daily, and The Huffington Post, and influential movie industry/pop culture blogs such as CHUD.com and Bleeding Cool. We also set the “Twitterverse” abuzz as countless fans and industry professionals praised the unique presentation, which marked the first time that the general public had ever been able to enjoy compelling, immersive 3D images delivered at 2D light levels.
Meanwhile, HAPR also helped to herald Christie’s entrance into the digital cinema sound market with the introduction of Christie Vive Audio, a single enclosure line array speaker solution that helps exhibitors “complete the experience” for moviegoers. For the launch of Christie Vive Audio, HAPR generated over 100 clips that span cinema outlets such as Hollywood Reporter, Box Office, and Film Journal, Pro AV outlets such as AV Network, ProAudio Review and ProSoundNews, as well as countless blogs and social media outlets. |
