Success Stories

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HAPR Delivers Dramatic Increase in Media Coverage for Christie Digital
Less than a year after becoming the public relations agency for Christie, a leading manufacturer of 35mm and digital projectors and visual solutions and systems, our PR efforts increased Christie's media exposure by over 400%. The expanded coverage has been achieved by successfully positioning the company as the "one to watch" as movie audiences clamor for the pure visual experience only available through Digital Cinema.

In addition to the trade media, among the high profile media that have communicated Christie's central role in the rising popularity of D-Cinema, as well as its growing leadership in the rental and staging, fixed installation, training, simulation and 3D markets are CNN, the Associated Press, Time Magazine, Dow Jones, Reuters, Hollywood Reporter, Information Week and PC Magazine. The PR program is also driving a record number of requests by the media for interviews with the company's top management, and visits by the media to the Christie booth at key industry trade shows.

Within three years of launching the world's largest Digital Cinema deployment, Christie has become the pre-eminent digital projector manufacturer with over 80% share of the market worldwide.