Success Stories

Christie Digital European Waterways Clearwater Festival Student and Youth Travel Association (SYTA) Club ABC Tours Fare Buzz Odyssey Resorts International Turkish National Tourist Office United States Tour Operators Association (USTOA)

Positioning SYTA as the "Voice of Student Travel"
An aggressive consumer media outreach by HAPR targeting major print and broadcast outlets has significantly increased the level of awareness of the Student & Youth Travel Association (SYTA). SYTA is a leading international trade association composed of tour operators, convention and visitors bureaus, theme parks and other travel service providers targeting the youth travel market.

HAPR's strategy of positioning SYTA as the knowledgeable and responsible "voice of student travel," and it’s executive director as an expert and thought leader, increased visits to SYTA's website by over 80% within the first six months of the campaign. It also resulted in an over 300% increase in editorial coverage in publications whose total circulation exceeded 34 million within the first year of our PR campaign. Major media print outlets included USA Today, The New York Times, Washington Post, Business Week and a host other important North American consumer and travel industry publications. The dramatic increase in exposure, in turn, triggered a surge of requests from broadcast outlets such as Fox, CNN, CBS and NBC for interviews with the association's executive director.