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Success
Stories
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News Travels Fast in Campaign for Club ABC Tours
One of the largest members-only travel clubs in the country, Club ABC
Tours sought to raise its profile among the new generation of baby boomers
and young travelers, who grew up with the Internet and the wide variety
of travel options it offers. The campaign introduced travelers to Club
ABC Tours and the unique and diverse values available to members, with
packages and cruises to hundreds of destinations around the world, all
backed by strong customer service. The media outreach quickly yielded
results, with major publications like The New York Times, the
Washington Post, Budget Travel, and the New York
Daily News frequently alerting their readers to the excellent values
of Club ABC Tours.
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